Using Your CV to Market Yourself Effectively

When you throw your CV into the ring to get a banking job in Asia, it’s worth realising that job hunting is part art, part science.

The ‘science’ element comes from making sure that you fully optimise your CV from a keyword perspective so that recruiters ‘find’ you online, if that’s the route you take. Beyond basic psychology, the art element pretty much covers everything else – i.e. human engagemencv writing hong kongt.

The trouble is that a lot of people haven’t got to grips with one or both of these elements. Over and over again we hear stories from hiring managers stating their biggest challenge is finding qualified candidates.

What are They Doing Wrong With Their CV?

That’s not to say that qualified candidates aren’t out there. The issue is that many of them get filtered out long before the interview stage because they are poor at marketing themselves – i.e. they have a bad quality CV.

They don’t put their best foot forward in written form, they don’t keyword optimise their documents, they leave gaps in their work experiences (even when those gaps are easily explainable). They also poorly format the document.

So while they might meet all the right criteria, they are not presenting themselves in the right way. And this is simply at the CV level, never mind the interview stage. Most candidates are great at what they do but poor at marketing themselves to others that they are great at what they do. It’s amazing how many of us assume that what we’ve got to offer is obvious to everyone else.

What Can They Do About It?

So, you’re looking for a banking job search in Asia. If you’ve been searching for a role for a while and have not been getting responses clearly there’s something not quite working with your approach. Is it your CV? Maybe it’s your LinkedIn? Are you applying for the wrong roles?

Are you continuing down tried and trusted avenues when you should be considering alternatives? Sit down and have a good look. Maybe the economy, the season, the industry and so on are making it harder for you.

Anyone in the finance industry has known this dynamic for quite a few years now. That’s one more reason for you to push yourself to the front of the pack.

You may be the most talented person in the world. But unless you put the right version of yourself forward in written form, you may continue to be overlooked. You could simply be the right person but in the wrong place.

Don’t expect headhunters to see your CV and extrapolate what skills, abilities and experiences are relevant to every job opportunity. It has to be spelt out in the right way to them. It is not up to the hiring manager to work out that you are the one to chat with over the hundreds of applications they receive every week.

Take Ownership

That’s why you need to take ownership of the situation and put yourself in the best possible position to get that job. That’s why you have to take a look at how you market yourself. Consider your CV, your LinkedIn and your cover letter.

If you need someone to review your job hunting approach, or if you need a career coach to act as a sounding board for your next move, feel free to get in contact.

How to Write a CV – Buy This Kindle Book

How you write a CV is like many things in life – sometimes we don’t know what we don’t know. That’s when it makes sense to find, at the very least, an easy to understand book to help you along the way.

Many people think they have the answer. They think they know how to craft one that will make an impact and get them that interview. Unfortunately, too many job hunters are making the same mistakes. Over and over again.

Encompassed in that is the fact that not everyone has any real sense of what they might be doing wrong when they write a CV. They think that a simple brain dump onto a piece of paper may work. Or they may even have downloaded a new-fangled template from the internet and assume that will fit the bill.

If they approach it this way, they will be sadly mistaken.

Technology has had a huge impact on the job selection process in recent years. But if you’ve never had to send out a CV in the last decade, why would you have any reason to fully appreciate that?

The Answer on How to Write a CV

Get the help you need.

In this book, you will find a step-by-step approach on how to write a CV that is relevant to the digital age. What worked for you ten years ago won’t work now.

Check out the Kindle or paperback version on Amazon.


Finding the Right Career

There’s no one-size-fits-all approach to finding the right career or right job. All you have to do is Google “tips on choosing careers” and you will get several ideas thrown at you. 15,000,000 results as it so happens…

So, it’s way too easy to get overwhelmed by the amount of choice thrown at you. Information is great but too much of it can lead to paralysis. You simply don’t know where to turn.

And then there are the stock phrases that say a lot but say nothing at the same time.

“Follow your bliss… find your passion…do what you love…”

This is a pretty common narrative. It sounds great in a “all we have to do is look at what we like and it will lead to our right career” kind of way.

But is this the answer? Maybe yes, maybe no. The world isn’t as simple and linear as that. In fact, it’s pretty damn complex, and if this passion dynamic were that straightforward, everyone would be doing it!

So what is the answer?

The bottom line is, you have to undertake self-reflection to discover your career path.  You have to do the work. For example, ask yourself questions about what matter in your life and help frame your career approach around that.

Sorry, it’s all down to you.

But if you want a steer: Here’s a video that might give you a few ideas.

And don’t forget to get your CV up to speed…